OluKai invites locals, visitors and paddlers young and old to Kanaha Beach Park, 
Maui for a weekend full of activity

Video Teaser: 2010 OluKai Ho'olaule'a Ocean Festival from OluKai Premium Footwear on Vimeo.

Maui, HI (May 10, 2010) –OluKai’s Ho’olaule’a, a celebration of the ocean and cultures that surround it comes to Maui’s north shore this weekend. The event will be held at the Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park, Maui, May 15th and 16th. OluKai will host OC-1 and Standup Paddleboard races, a luau, sailing canoe rides, games and a free concert by special musical guest, John Cruz.

Elite watermen, waterwomen, and enthusiasts will paddle race the famous Maliko “downwinder” on Maui’s North shore. The “downwinder” is a legendary eight-mile stretch of water from Maliko Gulch to the Lae ‘Ula O Kai Canoe Club at Kanaha Beach.

A $15,000 prize purse will be shared equally between the men’s and women’s division of each racing discipline: OC-1 and stand up paddle (SUP). The SUP race begins at 11:00AM on Saturday, May 15th. The OC1 race will launch at 11:00AM on Sunday. Check-in for racers starts at 9:00AM.

Beyond the races, OluKai invites everyone to join for free traditional Hawaiian games, sailing canoe rides and a reasonably priced luau. Saturday evening the celebration continues with a Luau dinner served from 3:00 PM-6:00 PM. The cost for dinner is included in race registration fee, or available to non-competitors for $10. During dinner there will be a mix of Hula dancing along with two sets of music performed by John Cruz including his all-time Hawaiian classic “Island Style” to the newer favorites including “Eye of the Hurricane.”

Who:                        Paddlers, Locals, Visitors and OluKai

What:                       OluKai second annual Ho’olaule’a

When:                      Saturday and Sunday, May 15 from 10AM-6PM, May 16 from 10AM-4PM

Where:                     Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park, Maui

Contact:                   Kerry Konrady, 949.421.8572 (onsite interview requests and needs)

Lora Bodmer, This e-mail address is being protected from spambots. You need JavaScript enabled to view it (image and b-roll requests)

About OluKai: 
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance.